Est. 1985

Sensational Sofia

  • St Alexander Nevsky Cathedral, Sofai

    Bulgaria, Sofia, Incentive, St Alexander Nevsky Cathedral NCN
  • Church of St George, Sofia

    Bulgaria, Sofia, Incentive, Rotunda St George Church NCN
  • Sofia History Museum

    Bulgaria, Sofia, Incentive, Sofia History Museum NCN
  • St Alexander Nevsky Cathedral, Sofia

    Bulgaria, Sofia, Incentive, St Alexander Nevsky Cathedral NCN
  • Sofia by Night

    Bulgaria, Sofia, Incentive, city at night NCN
  • South Park, Sofia

    Bulgaria, Sofia, Incentive, South Park NCN
City Break Ideas
Prices on request

Show appreciation for your company’s most important resource – your staff – with an incentive trip to Sofia.

The relaxed Bulgarian capital city is an eclectic mix of remnants of the Soviet era and domes crowning beautiful old churches. Home to many of the country’s finest galleries, museums and restaurants, Sofia is a vibrant hub of culture. Although the city has a modern feel, it has a long history and ancient ruins hide just beneath the surface.

With flights departing from a number of airports across the UK several times a week, Sofia has become an accessible destination. An taste of exciting Eastern Europe is only a 3 and a half hour flight away. Unveil fascinating facets of Bulgaria’s culture to your staff with a guided tour, a cooking experience and traditional dance. Gain appreciation of this art form during a performance or perhaps take part in dance lessons. Learning to dance together can boost team spirit and improve team dynamics.

Explore Bulgaria’s nature on Mt Vitosha, the perfect location for a range of team building activities. Whether hiking or competing in winter Olympics events, your staff can develop their communication. Perhaps promote this with an exciting rafting experience! Not only will teamwork flourish but sharing this exciting experience will help your staff to bond.

If you’re incorporating a meeting into the trip, why not do so stylishly and creatively. Your delegates can board a steam train, which whistles through blissful scenery during the meeting. After the meeting, enjoy a champagne reception on board as you delight in the luxurious train and the beautiful surroundings.

From vintage Soviet cars to rose tea to fire dancing, Sofia is an exciting destination for your next incentive trip.


Dates available on request

Suggested Activities & Excursions

Discover Sofia

Find your way through the charming little streets of Sofia’s old town.  Whether you choose to explore by foot or by bike, an English-speaking guide will relate the city’s history while exploring this charming capital. Stunningly laid-back, this historical gem is a pleasure to explore with its onion-domed churches, Ottoman mosques and ancient Roman ruins.  With a splash of communist monuments across the city, Sofia is fascinating and decidedly eclectic.

For an added touch, why not explore in vintage Soviet cars?  You could also enjoy a ride in these retro cars during a transfer for dinner.

Alternatively, transform city discovery into a team building activity with a cultural treasure hunt or perhaps a Communist photo rally.

Vitosha Mountain

Just 20 minutes from the city is the 2290m tall Vitosha Mountain.  A vast range of recreational activities are possible here from hiking, mountain biking and climbing to skiing, snowshoeing and even paragliding.  In the winter, compete in snow Olympics!  This is also the perfect place to head for a picnic with magnificent views of Sofia.


Rose Tea Party

As Bulgaria is one of the world’s biggest producers of rose oil, why not indulge in afternoon tea with a twist.  Indulge in rose themed pastries and cheesecake with Rosa Damascena jam accompanied by Rosa Damascena tea.

Bulgarian Cuisine Workshop

Learn how to create the local Bulgarian dish bansita – a traditional cheese pastry – and Bulgarian yoghurt.  During this cooking masterclass, see a demonstration then participate in the preparation of these foods.  Bulgarians are very proud of these dishes – allow your staff to share in their culture while challenging themselves to create these traditional items.


Bulgaria has a long wine producing tradition dating back some 3000 years.  Perhaps treat your staff to a wine tasting after lunch and build in some time to unwind.  Don’t forget to toast your team’s hard work!

Rafting and Canyoning

Get on a rollercoaster of excitement – white water rafting!  Working together, your staff will navigate the waters with adrenaline pumping.  In this buzz of excitement and nerves, the team will build group dynamics and create a fantastic shared memory.

Canyoning is a unique experience. Follow the natural course of the Vlahi River round obstacles and over waterfalls.  Descend the waterfalls and jump into the rushing waters. Watch your team come together and support each other as they brave this exhilarating challenge!

Corona Express

The Corona Express steam train, made in 1938 in Germany, was exclusively reserved for the official travels of late King Boris III and his family.  Hop on board for a cocktail party whilst chugging through the breathtaking scenery to Iskar Gorge.  You could even host a meeting in this unique location which transforms into an elegant drinks reception.

Singing and Dancing

A cappella

Bulgarian a cappella singing is world renowned and considered to be a wonderful and unique representation of humanity.  Why not enjoy a private concert of this beautiful singing in a wonderful value such as the National Art Gallery or the crypt of the Alexander Nevski Cathedral.  Perhaps combine this with a glass of champagne or cocktail party.

Traditional Dance

Encourage your staff to try something new and step outside their comfort zone with Bulgarian dancing lessons.  Break down their walls and see relationships grow as they attempt to develop a new skill.

Watch the professionals instead with a programme of folkloric singing and dancing, perhaps accompanying a farewell dinner.  Be amazed by the Bulgarian Pagan ritual of fire dancing, where the performer dances barefooted on charcoals to mediating rhythms.  This impressive display of culture is a wonderful way to round off your incentive trip to Bulgaria.

Suggested Hotels

We have a selection of 3, 4 and 5 star hotels in Sofia to suit your group’s requirements and budget.

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