Est. 1985

Florence: La Dolce Vita

  • Florence Skyline

    Italy, Tuscany, Florence, Skyline, Gina-NCN
  • Ponte Vecchio, Florence

    Italy, Tuscany, Florence, Ponte Vecchio, Gina-NCN
  • Il Duomo, Florence

    Italy, Tuscany, Florence, Duomo, Cathedral Gina-NCN
  • Tramonto Piazzale Michelangelo, Florence

    Italy, Tuscany, Florence, Tramonto Piazzale Michelangelo, Gina-NCN
  • Florence from above

    Italy, Tuscany, Florence, Gina-NCN
Prices on request

Enjoy La Dolce Vita on a Florence Incentive

Though a small city, Florence is a veritable treasure chest and is a “must see” destination. Treat your delegates to a taste of La Dolce Vita. Motivate staff and reward hard work at this inspirational incentive destination.

Florence is charming, enchanting and simply irresistible. A special city to visit no matter the time of year, it is the gem in Tuscany’s crown. Stimulate your staffs’ creativity by encouraging them to explore this gourmet art scene. World-class art and masterpieces are found at every turn. Once home to the Medici family, the greatest art patrons of their time, the Renaissance thrived in Florence. The streets and galleries of this cultural centre are dripping with magnificent works of art. Admire the works of Italy’s most talented: Michelangelo, da Vinci, Brunelleschi, and Donatello. During your incentive trip, take to the skies to gain new perspective. From the roof of the Duomo, take in this wondrous city and reflect on the innovation and dedication of the artists who built this city.

Vineyards, Vespas and da Vinci

While you are feasting on the incredible art, indulge yourself with delectable local dishes. Furthermore, you can learn how to cook them! Embark on a voyage of discovery with a professional chef and learn to cook local cuisine. Develop new skills as the secrets of Italian cooking are revealed in a relaxed setting.

When in Tuscany, take the chance to enjoy its famous scenery. In these relaxing and romantic surroundings, indulge in exuberant luxury by touring in a Ferrari. Whizzing through the countryside in a sleek sports car, your staff will feel truly spoiled. If you prefer something a little quainter with all the Italian charm, why not explore the countryside on Vespas? Then, for an additional treat, visit the vineyards of Chianti. Tour wineries and sample the delicious Tuscan wine and relax in Italian paradise.

Easily accessible with numerous flights from the UK to both Florence and nearby Pisa airports, with travel taking just over 2 hours. You team will undoubtedly return refreshed, inspired and with an abundance of great team memories!


Dates available on request

Suggested Activities & Excursions

Explore Florence

By Bike

Slowly ride along Florence’s narrow streets. This leisurely tour takes you to this city’s amazing monuments as well as unknown delights. See the Ponte Vecchio, Palazzo Pitti and the majestic Duomo among other sights. See the artisans in the hidden Oltrarno district, where you can stop to enjoy a delicious creamy gelato.

By Boat

Cruise leisurely down the River Arno, taking in beautiful views of Florence. Pass by the world famous Uffizi Gallery and admire the iconic Ponte Vecchio from a different perspective – sail underneath! Enjoy a commentary flavoured with colourful local stories as you drift through the jewel of Tuscany. Perhaps enjoy a prosecco aperitivo on board!

By Foot

Explore the historic centre of Florence – a UNESCO World Heritage site. This introduction to Florence will cover the city’s golden age, when the city was embellished with extravagant palaces and squares. Wander through this living museum, admiring the famous statues and fountains which ornament the streets.

Duomo Skywalk

Enjoy Florence from a different point of view and admire Brunelleschi’s magnificent dome of the Duomo. Instead of simply visiting Florence’s cathedral, which doubles as the city’s symbol, why not skip the queues and ascend it?

In addition to visiting the inside of the cathedral which is bursting with masterpieces, climb its staircases and walk through its narrow open-air corridors, which were closed to the public for centuries. A skywalk on the cathedral rooftop affords unparalleled views of Florence. Inspire your staff with the story of Brunelleschi’s innovation: he changed the rules of architecture forever with his new approach and the dome still dominates Florence’s skyline despite earthquakes and the passage of time. This is truly an exclusive opportunity!

Food and Wine

Cooking Classes

Tuscany is renowned for its delicious cuisine and exciting food culture. Why not develop new skills and share an exciting experience with your colleagues at a cooking class. Use fresh, organic ingredients to create traditional Florentine, Tuscan and Italian recipes in this hands-on experience. Experience intense and distinctive flavours as you learn secrets from a professional chef. Remain in Florence and enjoy your cooking class in the historic centre or, for those looking to venture out, why not whisk the group across the rolling plains of Tuscany to cook amidst vineyards and ancient olive groves?

Wine Trail

Leave the city behind and head to the nearby Chianti wine region to discover excellent wineries. On this peaceful venture, watch the stunning Tuscan countryside roll past your window. Olive trees, cypresses and vineyards all add to the beauty of the area you will explore. Learn about wine production and visit a family-run organic farm and winery. Explore wine cellars and sample the delicious and famous Chianti wines.

La Vita Veloce - Life in the Fast Lane


For a truly Italian adventure, whizz through the Tuscan countryside on a Vespa – one of Italy’s most iconic exports! Each on your own Vespa, an English speaking escort will lead you on an engaging and enjoyable ride around Florence. Travel along quiet, scenic country roads and enjoy the splendid views of rolling hillside which surround you. Visit small medieval villages and glide past Chianti’s vineyards and villas.


For the ultimate luxurious Italian experience, explore Tuscany from behind the wheel of a Ferrari. Driven on the roads of scenic Tuscany, you can appreciate the car’s near limitless boundaries. Start your engine and cruise past vineyards and olive groves as your engine roars. Visit local medieval villages and stop to take spectacular photos. After the adrenaline subsides, enjoy a guided visit around a winery and its ancient cellars where you can learn the secrets of wine and olive oil production.

A Feast for All The Senses

In this thrilling city of art and culture, the opportunities for your incentive trip are limitless!

Visit inspirational masterpieces in the galleries, learn about the history of the Medici, and indulge in delicious gelato. Extend your adventure beyond Florence by visiting the beautiful city of Siena or San Gimignano – the enchanting town of 100 towers.

Suggested Hotels

We have a selection of 3, 4 and 5 star hotels in and around Florence to suit your group’s requirements and budget.

You may also be interested in:

Dubrovnik – A Delightful Destination for your Incentive Travel

Milan and Lake Maggiore – Magical Incentive Destinations

Wine Tasting in Porto and the Douro – Unforgettable Incentive Experiences!

Greatdays Holidays Limited has an ATOL licence (4279) and all of our air package tours are protected under this licence. In the unlikely event of our insolvency, the Civil Aviation Authority will ensure that you are not stranded abroad and will arrange to refund any monies you have paid to us for an advance booking. All the flights and flight-inclusive holidays on this tour are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: Pictures are for illustrative purposes only. Our website policy is to use only copyright free images or images which have been authorised to us for free use by the owner. If you consider an image to be unauthorised or to be your property, please contact us immediately and if invalid we will have the image removed. If your image requires crediting or is missing a copyright statement then we will be pleased to add this to the webpage, contact us at

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